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Bandai Pippin Museum & Archive
Purpose of This Web Site
My reason for creating this
museum and archive is to preserve a part of Apple Computer's legacy, much like
my attempts with the Apple II and Macintosh series. Much of what you'll see here
are basically data collected from the World Wide Web, but I've re-archived them
so they're situated in a centralized area for easy access.
I hope you enjoy and make use of the museum and archive!
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Museum & Archive Contents
The Bandai
Pippin @World
E3 and Other
Adventures in Electronic Entertainment
This column first
appeared in the May 21, 1996 issue of PC Graphics Report
Unfortunately, all
Nintendo fed at the press conference was cheese and crackers, but I
was determined to save my appetite for the Bandai Pippin @World
announcement, being held that evening at the Beverly Hills Hotel. I
wasn't disappointed by the spread, but I was somewhat disappointed by
the Pippin, hailed by its manufacturers and designers as being the
ultimate "Television Appliance" for surfing the Internet. Sheryl Crow
performing live for a small group of us (1000 people) did make up for
it (although I did lose out on a Sheryl Crow CD when I accidentally
gave someone a free drink ticket which later turned out to actually
be a CD redemption ticket).
The Pippin is an
Apple developed technology, so it's no surprise that the guts of the
Pippin are remarkably similar to those of a Macintosh. But not
similar enough to allow straight Mac software to run as-is. After
all, the Pippin (I call it a "MacJr") folks need to find a way to
charge title developers a royalty to justify the low cost ($599) of
the product, and they do this by licensing a custom Pippin API. So,
the next question is why is Bandai introducing the Pippin, and not
Apple. The answer appears to be two part:
- Bandai's parent
company's claim to fame is ownership of the Mighty Morphin Power
Rangers, and as such, the company has extensive experience with
channels alternate to those of traditiona computing
devices.
- Bandai's Bandai
Digital Entertainment group, which is marketing the Pippin, has
received quite a chunk of funding to launch the Pippin, and my
guess is that Apple is going to let them test the waters before
shipping its own Pippin unit (which Apple committed to at its
conference last week).
There are some
features on the Pippin I think are good, like the fact it actually
does enable consumer Web access via a television, has dual VGA and
video output (NTSC or PAL), its keyboard/digitzer combo is pretty
cool (the digitizer pad is above the keyboard, and the whole thing
folds to make a thin black box), the "banana" controller appears
pretty useful, they have some neat tools and games available for the
unit, and they've kicked off a decent ad campaign in USA Today. For
the latter, the first ad I saw had this simple message "Introducing a
revolutionary new way to get at the Internet... It's called the
television." With ads like this, they are helping promote the entire
consumer Network Computer (NC) concept and not just their own device,
which is a good thing for the industry, and probably not so good for
Bandai.
Let's take a look
at everything I don't like about the Bandai Pippin @World.
- First, because
it uses a "lite" MacOS core, people will have great expectations
of what the Pippin should be able to do since it's really a
mini-PC. The Bandai folks have agreed that changing this mind set
is a real challenge.
- Second, the
Pippin's TV output, while surprisingly reasonable for Web pages,
does a lousy job on regular OS text and Web browser menus because
of the small fonts used there.
- Third, the
price point of $599 for a fall shipment is too high. Especially
when you consider the game console Internet
connections.
- Fourth, the
keyboard and controller currently require cables - no IR or RF
cordless input devices are going to ship with Bandai's
Pippin.
- Fifth, Pippin
forces people to use a specific Internet provider, PSInet, for at
least 6 months, with a $25/month minimum service fee, which forces
consumers who are already net literate to have multiple ISPs,
probably shutting them out entirely of wanting to buy a Pippin
with that constraint. That obviously leaves the remaining unwashed
masses as potential Pippin purchasers, still a large number.
- Sixth, the
machine is currently incapable (due to not enough RAM) of running
Netscape 2.0 or something comparable with Java and VRML support,
putting its capabilities well behind the state of the art when it
will ship in September.
- Seventh, the
name for the device ("Pippin @World") is silly. Many non-computer
literate people don't know what an "@" is.
- Eighth, (and
most importantly) Bandai has not studied the extent to which
Americans are functionally illiterate.
According to a 1993 study
by the U.S. Department of Education, approximately
46-51% of the adults resident in the U.S. are considered
functionally illiterate. Astounding but true. What this all means
is that while a Pippin could be used as an ultra-expensive (in
relative terms) game console device by these folks, they aren't
about to do any serious Internet surfing. When I brought this up
to a Japanese executive with Bandai, he just could not understand
that Americans might not be able to read. Talk about a cultural
gap.
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